Mass Communications
Arthur Berger defines mass communications as a process occurring when “information (or texts) is disseminated to large numbers of people, the so-called masses, and the mass media, which are the means of carrying or communicating this material to these people” (1995). Essentially, mass communication is a large process involving professional communicators who send their messages over a wide range of populations, where the message is then interpreted and affects the audience in some way. It includes all media form: the newspapers, magazines, television, films, news, radio stations, and computers. Mass communications affect people in many different aspects, and can lead to the social construction of reality.
Both pictures represent different forms of mass communication through the media.
Below is a clip showing how themedia has affected and is continuing to affect society.
